In Chapter 2 of our marketing textbook,
sensory marketing is an important key issue that is covered. It relates to how marketers use all of the five human senses in their campaigns to lure customers in (sight, taste, touch, smell, sound). Ancient Grecians and Persians were very familiar in these tactics of marketing, though they themselves may not have called it the same thing.
Sensory marketing relies on the basic logic of getting peoples' attention in any way possible to sell a product or service.
SIGHT- Grecian
hetaerai would walk with imprinted sandals leaving contact information in their tracks, which attracted men would often follow. They also made sure to make themselves up dramatically so that they stood out from other common women. Persian merchants often relied on bright, colorful spice mounds as well as shiny metals like silver or gold to draw customers.
TOUCH- Included in the Grecian service. Persians likely did not allow touch of food products unless they were selling fabrics.
SOUND- Grecian
hetaerai would attend male symposium parties to entertain guests with meaningful, stimulating conversation. The better their talk was, the more likely they would gain a new client. Some played music. Persians often hired young criers or relied on yelling to draw the attention of passerby.
TASTE- I don't think either the
hetaerai or the Persian merchants fulfilled this factor. I could be wrong, though.
SMELL- Hetaerai would wear heavy fragrances based off of oils or flowers whereas Persian merchants might have done the same, or relied on whatever they were selling to emit the smell (food, etc.)
