OREGON TRAIL CHOICES and motivational direction
Chapter 5 covers a lot of things about marketing, particularly choices and how consumers make them. A good analysis to this concept would be to observe it through the lens of migrant Westerners from the America's 19th century period of colonization and expansion.
APPROACH-APPROACH CONFLICT- when he or she must choose between two desirable alternatives.
Situation: Everything is going swell for you wagon train. Where do you want to go, California or Oregon?
or
APPROACH-AVOIDANCE CONFLICT- when we desire a goal but wish to avoid it at the same time.
Situation: Another wagon train wants to trade with you. Do you trade?
or
AVOIDANCE-AVOIDANCE CONFLICT- stress the unforeseen benefits of choosing one option.
Situation: Your Conestoga wagon has a busted axle on the way West. Your team is pretty close, but you risk breaking the wagon irreparably and suffering the winter, possibly even death. You also have a few sick, yet vital wagon members who seem to be developing a more serious illness. You are close enough to a town to buy medicine, for if you don't, their illnesses could develop and all members may catch it, even die.
You only have enough money for one option. Both are desirable. Which one do you choose?
or
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