Ancient stuff

OREGON TRAIL CHOICES and motivational direction

Chapter 5 covers a lot of things about marketing, particularly choices and how consumers make them. A good analysis to this concept would be to observe it through the lens of migrant Westerners from the America's 19th century period of colonization and expansion.

APPROACH-APPROACH CONFLICT- when he or she must choose between two desirable alternatives.

Situation: Everything is going swell for you wagon train. Where do you want to go, California or Oregon?

CALIFORNIA

or

OREGON

 

APPROACH-AVOIDANCE CONFLICT- when we desire a goal but wish to avoid it at the same time.

Situation: Another wagon train wants to trade with you. Do you trade?

YES, TRADE

or

NO, DON'T TRADE

AVOIDANCE-AVOIDANCE CONFLICT- stress the unforeseen benefits of choosing one option.

Situation: Your Conestoga wagon has a busted axle on the way West. Your team is pretty close, but you risk breaking the wagon irreparably and suffering the winter, possibly even death. You also have a few sick, yet vital wagon members who seem to be developing a more serious illness. You are close enough to a town to buy medicine, for if you don't, their illnesses could develop and all members may catch it, even die.

You only have enough money for one option. Both are desirable. Which one do you choose?

AXLE

or

MEDICINE

Perception Learning and Memory

Stimulus Generalization- Refers to the tendency of stimuli similar to a CS to evoke similar, conditioned responses.

Nubian Archers and their bow reflexes

"Nubia’s elite warriors of the time loosed their arrows from horseback and employed thumb rings to increase the force and accuracy of their shots. In the 8th century Nubian archers fought back Muslim invaders. In their account of the event, the Muslims noted the accuracy of Nubian arrows that drove them away."

Mongols and their horseback archery alongside falconry

Japanese martial artists and reflex training associated with stimulus generalization

Internal Influences

In Chapter 2 of our marketing textbook, sensory marketing is an important key issue that is covered. It relates to how marketers use all of the five human senses in their campaigns to lure customers in (sight, taste, touch, smell, sound). Ancient Grecians and Persians were very familiar in these tactics of marketing, though they themselves may not have called it the same thing.

Sensory marketing relies on the basic logic of getting peoples' attention in any way possible to sell a product or service.





SIGHT- Grecian hetaerai would walk with imprinted sandals leaving contact information in their tracks, which attracted men would often follow. They also  made sure to make themselves up dramatically so that they stood out from other common women. Persian merchants often relied on bright, colorful spice mounds as well as shiny metals like silver or gold to draw customers.

TOUCH- Included in the Grecian service. Persians likely did not allow touch of food products unless they were selling fabrics.

SOUND- Grecian hetaerai would attend male symposium parties to entertain guests with meaningful, stimulating conversation. The better their talk was, the more likely they would gain a new client. Some played music. Persians often hired young criers or relied on yelling to draw the attention of passerby.

TASTE- I don't think either the hetaerai or the Persian merchants fulfilled this factor. I could be wrong, though.

SMELL- Hetaerai would wear heavy fragrances based off of oils or flowers whereas Persian merchants might have done the same, or relied on whatever they were selling to emit the smell (food, etc.)