Skincare is important for smooth makeup application, signaling for health status, and overall beauty. Many people have hopped onto the bandwagon of Korean skincare products. Why? It is a mixture of cute packaging, Korea's consistent output of natural products into the skincare market, and celebrity influence.
Purchase momentum- When the intial purchase kickstarts even more purchases.
Consumer hyperchoice- Having so many choices that you cannot commit to any!
Cognitive
Habitual
Affective
Self regulation
